‘ART GALLERY FROM NATURE’: New Pocatello store provides aura images, distinctive gems | East Idaho

POCATELLO — One thing that began as a ardour venture for one native couple is now a brick-and-mortar store inside Station Sq. on South Most important Road in Pocatello.

Casey and Marisa Etheredge opened Ether’s Edge in mid-November, and already the enterprise has been a success amongst downtown buyers.

The store seems like a high-end artwork gallery and appears like it will be proper at dwelling in a giant metropolis, with its vivid partitions and tall ceilings. As a substitute of the work and sculptures you’d discover in a extra conventional gallery, the mainstays at Ether’s Edge are rocks and minerals and crystals in practically each shade you may think about.

The gallery really feel of the store isn’t an accident both. Casey mentioned they need folks to really feel snug coming into the store with out feeling the strain to purchase something.

“The most important factor that we really feel like as our store is that we’re simply right here to supply stuff to the folks,” he mentioned. “We’re not attempting to essentially promote issues. We’re simply virtually like, ‘That is an artwork gallery from nature. Come test it out. In the event you prefer it, heck yeah.’”

Although they didn’t realize it on the time, Casey and Marisa’s journey to open their store began in 2015 in Sedona, Arizona.

Ether’s Edge is now open inside Station Sq. at 200 S. Most important St., Suite F, in Pocatello.

“(That’s) after we have been first on a non secular awakening journey, so to talk,” Casey mentioned.

Whereas visiting, they acquired photographs taken of their auras, the electromagnetic subject that’s mentioned to emanate from all issues. The method makes use of a biofeedback sensor to indicate what an individual’s aura would appear like primarily based off the vitality they’re giving off.

“We have been capable of be taught a lot extra about ourselves from that that we determined to look into getting our personal system and we did,” Casey mentioned.

As soon as they acquired their very own aura images setup — referred to as AuraCloud 3D — in 2016, they took it on the highway, promoting their picture service at pop-ups and farmers markets and different occasions.

At the moment, they started to make lots of artwork as nicely, utilizing gems of their work.

“We integrated lots of the crystals into lots of the resin work we did and we sort of seen offhand how large of a distinction the crystals have been making in our lives so far as enhanced creativity, serving to with anxiousness,” Casey mentioned. “The listing goes on and on concerning the metaphysical properties of the rocks. We actually simply began to note how a lot of a distinction it was making for us, and we have been having a lot enjoyable making our stuff and sourcing issues from all around the world that we determined to attempt to department out and share it with others.”

They opened an Etsy store, however Casey mentioned their merchandise bought so rapidly that they couldn’t sustain.

“We began off as an Etsy store, began off as touring reveals, doing touring aura images and our art work with the crystals and gems after which simply had the chance to have a brick-and-mortar location,” he mentioned. “We’ve been so nicely obtained in any respect of our occasions and issues that it simply made sense for us to leap into this as an alternative of getting all of it in our home.”

Now, their gems, along with their aura images, have a house in a welcoming area downtown.

“It’s very nice to have a extra intimate setting,” Casey mentioned.

Getting a photograph taken of your aura is straightforward. You place your hand on a biofeedback plate for 30 seconds to a minute and let the machine do the remaining.

“It measures a number of completely different physique capabilities — temperature, coronary heart charge — however the primary factor is definitely your electromagnetic frequency of your pulse, which then goes into a pc algorithm, which provides an output of what your aura appears like within the second,” Casey mentioned.

After taking your picture, the pc does its factor and generates a picture: your face overlaid with a rainbow of colours.


Pictured above are the outcomes of Casey and Marisa Etheredge’s auras being photographed. Space residents can now have their auras photographed at Ether’s Edge in downtown Pocatello.

“Then we provide you with a printout of what the colours imply in every part of your physique and what that may imply emotionally, bodily, spiritually,” Casey mentioned.

There are two choices prospects can choose from. Each include {a photograph} you may take dwelling. Then you may select between $25 for a one-page report or $40 for a 15-page in-depth report.

Casey says folks auras are fluid, altering all through the day and even second to second, although he says that most individuals’s have patterns to them no matter what else is happening round them.

“We’ve performed 30 days of taking our aura image each day at sure instances a day, and normally we’ll fall into the identical sort of sample within the morning, within the afternoon and within the night,” he mentioned.

That being mentioned, there are issues that may change somebody’s aura instantly.

“My spouse and I love to do little experiments with it,” he mentioned. “We’ll be doing a studying with anyone after which for those who inform them a joke and so they begin to snort, their entire aura will change. If I put certainly one of my youngsters on my spouse’s lap, her aura will change. Relying on what you’re pondering, feeling, within the second will certainly decide the colours.”

For the Etheredges, a giant plus aspect of being self-employed is with the ability to spend extra time with their household. Their youngsters — two ladies ages 7 and 5 and a 2-and-a-half-year-old boy — will be capable to develop up serving to their dad and mom out with the household enterprise.

“It’s actually essential for us to guarantee that we incorporate our household into all the pieces that we do,” Casey mentioned. “So this has been actually a method that we get to be collectively as a household on a regular basis, full time, as a lot as attainable. That may be the place the fervour got here in so far as being self-sufficient and with the ability to keep collectively as a household whereas having our artwork and issues that we love with the ability to be what offers for us.”

Marisa and Casey are Pocatello natives — graduates of Highland Excessive College and highschool sweethearts.

“We’re tremendous excited to boost (our children) right here and have them be a part of this with us,” Casey mentioned, including that it’s common for his eldest daughter to assist out across the store.

Casey says it was fortunate and “serendipitous” how they ended up leasing essentially the most seen area in Station Sq.. They’d been searching for a bodily location for his or her enterprise for some time, however he mentioned their different prospects had all fallen by way of.

In the future, he was at one other enterprise inside Station Sq. — Blades Salon and Spa — getting his son’s hair lower when the subject of his enterprise got here up in dialog with the stylist.

“I simply talked about our enterprise, that we did lots of touring reveals, and he or she mentioned that this area was going to be coming out there to lease and I ought to speak to Denis (Clijsters, who owns the constructing),” Casey mentioned. “I gave him a name and it was like the subsequent day that he confirmed me the area and we had the lease. It was a very, actually cool sort of event.”

The identify of the store is a play on the couple’s final identify, nevertheless it has a deeper which means as nicely.

“Ether is taken into account one of many 5 primary parts — earth, wind, water, hearth, ether,” Casey mentioned. “Ether sort of is the spirit ingredient or the in-between, non-physical ingredient, so to talk. So Ether’s Edge is sort of to play on the sting of the bodily and the non-physical.”

He continued, “Your aura exists within the etheric realm. Plenty of the crystals and gems, lots of the vitality that they emit can be sort of thought-about etheric vitality since you may’t see it however you may really feel it.”

Casey’s favourite gemstone in the mean time is malachite with chrysocolla — a blue-green stone.

“They’re really two completely different minerals normally however we discovered a provide the place the chrysocolla is deposited into the malachite and it’s actually, actually, actually superb,” he mentioned. “We solely have items for our private assortment proper now. We’re attempting to get some extra for the shop.”

The Etheredges get their gemstone provide from all around the world, however principally from South America and Africa.

You would possibly suppose that they may get their gems from Idaho — famously, the Gem State — however Casey mentioned that’s a misnomer.

“Idaho does have a greater variety of gems than wherever else on the earth in addition to Africa, however the high quality and measurement is normally on the decrease scale,” he mentioned. “… The U.S. has lots of nice stuff however the U.S. doesn’t mine for crystals lots of the time. So you’ve these large mines which might be mining the ores however then the crystals are simply sort of throwaway. In South America, there’s large firms that mine particularly for the crystals. They’re not searching for the ore.”

Since opening, Casey says the group has been receptive to them and the enterprise is off to a very good begin.

“One of many major causes we determined to open a retailer is as a result of we really feel like indirectly or one other, everybody has a connection to rocks — whether or not it’s that their grandpa was a rockhound or they bear in mind going tenting and choosing up rocks with their dad or cousins or whoever,” he mentioned. “It looks like one thing about them simply attracts folks in and brings again recollections for folks and makes folks glad. Folks come within the retailer and so they’re all the time in a very good temper and it’s very nice. So it’s been very, very, very nicely obtained and nothing however simply optimistic suggestions from everybody.”

Whereas he and Marisa consider that their rocks and gems can have optimistic results on somebody’s spirit, he says he additionally understands that lots of people similar to to have a look at them and that’s OK, too.

“That’s how we began, too,” he mentioned. “We have been similar to, ‘Oh my gosh, that is simply superb art work from nature,’ after which we began studying increasingly more and researching. They’re lovely. They’re actually enjoyable.”

Ether’s Edge is situated inside Station Sq. at 200 S. Most important St., Suite F, and is open from midday to 7 p.m. Tuesday by way of Saturday. For extra info or to e-book an aura images session, go to ethersedge.com. The enterprise can be discovered on Fb and Instagram, @EthersEdge.

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