Leica groups up with Xiaomi in new smartphone imaging deal

Could 24, 2022

Leica has teamed up with Xiaomi in a brand new long-term strategic partnership to create smartphones, the primary of which is scheduled to launch in July 2022.

The picture to mark the beginning of the partnership reveals an invisible smartphone, with some trade rumours suggesting the primary telephone to emerge from the tie-up may very well be the Xiaomi 12 Extremely.

That telephone is centred across the Qualcomm Snapdragon 8 Plus Gen 1 processor and is predicted to have a 50MP fundamental digital camera, a 20MP entrance digital camera and ultra-wide and periscope zoom lenses.

In a tweet on its official Twitter account @Xiaomi mentioned, ‘Xiaomi and @leica_camera have formally reached a worldwide strategic partnership in cellular imaging. Combining the legendary picture and progressive expertise, let’s look ahead to a brand new period of cellular images in July!’

Lengthy-term strategic cooperation

On the subject of the brand new tie-up Leica Digicam AG’s CEO, Matthias Harsch, mentioned, ‘It’s an honour to announce the long-term strategic cooperation with Xiaomi. We’ll present customers within the discipline of cellular images distinctive picture high quality, basic Leica aesthetics, unrestricted creativity, and can open a brand new period of cellular imaging.’

As but, it’s unclear if the Leica/Xiaomi partnership might be Leica loaning its model identify to an current design, with some software program filters and instruments, or a {hardware} improvement of a smartphone digital camera that may meet the targets set forth by the partnership.

Xiaomi CEO Lei Jun posted this clarification of the Xiaomi/Leica partnership on Twitter

Xiaomi CEO, Lei Jun, mentioned the cooperation will contain, ‘optical design in addition to tuning aesthetic orientations. Xiaomi and Leica share the identical concepts concerning cellular imaging. Xiaomi focuses on creating the last word consumer expertise and has at all times hoped to discover the capabilities of smartphone images to the acute.’

If the deal is much like the one Leica beforehand made with Huawei, it may very well be a licensing association for the usage of Leica’s model identify and chosen Leica filters and results.

Earlier Huawei deal

Leica’s earlier smartphone partnerships included a tie-up with Huawei, which started in 2016 with the P9 sequence.

Nonetheless, gross sales of Huawei telephones have been troublesome in sure markets after the US Authorities positioned a ban on all Huawei telephones coming into its market.

On 20 Could 2022 it emerged that Canada introduced it was banning Huawei (and ZTE) from its 5G networks over cybersecurity fears.

On 23 Could 2022 a Huawei spokesperson informed the web site Android Authority , ‘We are able to verify that the cooperation between our two firms ended on 31 March [2022].’

That implies that Huawei’s P50 sequence had been the final Leica-branded Huawei telephones.


See beneath for the official press launch from Leica Digicam AG

Xiaomi and Leica Digicam announce long-term strategic cooperation: A brand new period of cellular imaging begins in July.

Wetzlar, 23 Could 2022. Xiaomi, the world’s main client electronics and good manufacturing firm, and Leica Digicam, whose legendary popularity relies on an extended custom of fantastic high quality, progressive applied sciences and German craftsmanship, formally announce their strategic cooperation when it comes to cellular imaging. The primary imaging flagship smartphone collectively developed by the 2 firms might be formally launched in July this yr.

Based in 2010, Xiaomi is at present the world’s third-largest smartphone producer. Since its institution 12 years in the past, Xiaomi has at all times practiced the mission of ‘relentlessly constructing wonderful merchandise with sincere costs to let everybody on the planet get pleasure from a greater life by progressive expertise’. Its smartphones and different merchandise are bought in additional than 100 international locations and areas around the globe. With sturdy R&D energy and steady long-term funding in expertise, Xiaomi has grow to be an vital chief in technological innovation within the fields of client electronics and good manufacturing. And within the discipline of imaging, based mostly on its long-term technical accumulation in lens optics, chips, algorithms and so forth., in addition to its deep understanding of cellular images, Xiaomi offers extraordinary images experiences together with portraits, night time scenes and snapshots.

For over 100 years, Leica Digicam has been creating light-weight cameras favoured by avenue photographer pioneers and world-class optical lenses, fulfilling the passions of its group. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognisable by their ‘crimson dot’ branding, are German engineering at its finest, and proceed to draw new generations of customers who aspire to attain ‘the Leica picture look’ and personal these masterpieces of design. Along with making precision-crafted masterpieces, Leica attracts well-known photographers and rising new abilities around the globe.

Xiaomi and Leica Camera staff meet to celebrate the new strategic partnership between the two companies

Xiaomi and Leica Digicam employees meet to have fun the brand new strategic partnership between the 2 firms

Xiaomi and Leica share the identical concepts concerning cellular imaging. Each firms are wanting to constantly discover the optical efficiency and photographic expertise within the cellular imaging period by excessive technological breakthroughs and aesthetic pursuits.

‘Xiaomi focuses on creating the last word consumer expertise and has at all times hoped to discover the capabilities of smartphone images to the acute. Xiaomi and Leica agree with one another’s pursuits and concepts and recognize one another’s benefits and trade. This cooperation will present a robust increase to Xiaomi’s imaging technique. In the course of the cooperation, from optical design to tuning aesthetic orientations, the progressive applied sciences, product philosophies and imaging preferences of each events have skilled unprecedented in- depth collision and fusion,’ says Lei Jun, founder, chairman and CEO of Xiaomi Group.

‘It’s an honour to announce the long-term strategic cooperation with Xiaomi right now. Leica and Xiaomi are each international premium manufacturers and through this unprecedented deep cooperation course of, each events have efficiently labored on the purpose of offering prospects a brand new period of cellular images. We’re satisfied that the primary collectively developed imaging flagship smartphone makes the pioneering progress of each firms seen. We’ll present customers within the discipline of cellular images distinctive picture high quality, basic Leica aesthetics, unrestricted creativity, and can open a brand new period of cellular imaging,’ provides Matthias Harsch, CEO of Leica Digicam AG.


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